The image of the salesman teacher: a conflict in the educational transformational documents

Introduction: Considering the importance of images in education, the images of a teacher is very important in the philosophy of teacher training. The problem of the present article is the existence and explanation of a conflict. The conflict of "the image of a salesman teacher" reflected in some of the positions of the top Iranian education documents with the dominant image of a teacher (guidance teacher).
Method: The research method in this study is descriptive-inferential and critical. Results: According to the researches, it became clear that this idea is based on a market approach, cost-benefit logic, commodity view, objectivity and money. This idea is based on the neoliberal view of knowledge and education, which leads to the commodification of knowledge and changing the role of a teacher to a seller. This idea strongly conflicts with the foundations of the "guide teacher concept" and the ontological, epistemological, anthropological and value-based principles of education in the philosophy of education of the Islamic Republic of Iran. As it conflicts with the dignity of the teacher, the human position of the teacher, the status of the teacher, the position and role of families, the principle of the priority of educational interests, the responsibility of the government in education and the model of educational governance and the sovereignty of formal education.
Discussion and Conclusion: The aforementioned conflict was a gross error in the transformational documents. The fact is that the financing of formal education and basically the "economy of education" is an important issue, and according to Marx, tell me where you get your income from and I will tell you how you think. Regarding the model of compensation for services and financing of the educational system instead of the model of exchange, exchange and commodification of knowledge and education, it should be said that in Islamic jurisprudence, instead of talking about the model of "earning and acquisition", we talk about the model of "artzaq" from Baitul Mal. It is said and detailed research should be done to model this issue in the sub-system of providing and allocating financial resources.