Critical Reading Of The Media In The Post-Modern Image And Its Educational Inspirations

Document Type : Original Article

Authors

1 PhD student in Philosophy of Education, University of Isfahan

2 Assistant Professor of Faculty of Education and Psychology, University of Isfahan

3 Associate Professor of Faculty of Education and Psychology University of Shiraz

4 department of education and psychology university of Isfahan Iran

Abstract

Introduction: One of the modern phenomena that is intertwined with human life is the new media that has affected all aspects of his life. Although the feeling of need, ease of use, multiplicity of functions and great appeal of the media in all its dimensions has caused its rapid expansion in the world; But this impressive speed of media expansion in many cases and regions, especially in developing consumer countries, has been faster than the growth of the culture of using it and has had many consequences. By understanding the process of modernization in various aspects of human life, postmodernism has critically analyzed this process. Considering that postmodern philosophers have understood the challenges of the media and this philosophical school has established a close relationship with social issues and looked at various issues with a critical perspective, the main goal of this research is to critically analyze the function of the media with a postmodern approach and present its educational guidelines.
Method: To achieve this goal, a critical analytical method has been used. The purpose of research in critical theory is to critique, transform and liberate a part of the cultural, social, ethnic and gender structures that have limited and exploited mankind. Critical analytical method is an activity for dissecting concepts and analyzing and criticizing them. For this purpose, firstly, the most important components of post-modernism were identified in the subject area, and the categories that looked at the media and its socio-educational functions were examined and identified. In the following, along with a critical analysis of the function of the media based on the most important postmodern components, its educational guidelines have been explained by using examples of media citations - especially movies and social networks.
Results: The most important components inferred in this research are the critical use of information, respect for the media fence, acceptance of otherness and freedom from idolatry of thought, fundamental reading of the theme, and finally cultural eclecticism in order to withstand inconsistencies. is Paying attention to diverse and limited media and not being limited to the point of view of only one particular media helps to overcome the media fence. When dealing with the media, an active and not passive approach should be taken, because immersion in the one-way flow of the media may have many challenges. . With an onslaught of various information and immersing people's minds in a cognitive matrix, relying on psychological tactics, the media build their confidence and persuade the audience. Interpreting the visible and hidden layers of media awareness by looking at their ideological orientation is effective in this context. The media can play a role in introducing the plural identities of cultures and provide a space for value discourses, but the overall movement is slowly moving towards monocultural materialism. The promotion of the western-oriented lifestyle has caused changes in the coverage of family, religious and ethnic values in the audience. Elitism and star making of actors with special clothing and body have created economic and mental pressures in many people who follow their example. The educational system, while informing people about such approaches, leads them to deeply understand the values and cultures of their local communities while respecting other cultures. Both the platform of algorithms of social networks and search engines and the way we view media need to be reformed in order to realize humanity. The prosperity of all types of media in tracking news and content should lead to an increase in audience. Criticism, evaluation, rumors and falsification of news, insults or extreme and scandalous praises of opposing parties can be popular topics from the media audience.
Discussion and Conclusion: The results of this research show that knowing the place of media in today's life and moderation in its use, identifying reliable sources and useful information, acquiring media literacy and familiarity with techniques such as persuasion and stereotyping are necessary for effective educational encounter in this area. Differentiating between useful and necessary information and attractive information, giving importance to the values of local communities against elitism and personal and cultural stardom, critical analysis of messages and diversity in information sources are among the educational requirements of this research. If in the past ignorance was caused by lack of information; today, ignorance is the product of the phenomenon of abundance of information, which, like a veil, has prevented the understanding and recognition of useful and efficient information and has led to many misunderstandings. Children should learn to use the media related to that goal according to their age. A good media education is not possible without the idea of reaching the audience to the media producer. Because real education is realized in the action scene.

Keywords

References

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